Monthly CTV household reach in Türkiye
2022 figure in the IAB TR guide
IAB TR · CTV Kılavuzu · 2022 — opens in a new tab01 / ATTENTION / CTV / BIG SCREEN
TouchBIG
Big screen. Bigger impact.
Bring your brand to the biggest screen in the home with premium Connected TV inventory.
Let’s talk
TouchBIG connects brands with premium video inventory on internet-connected televisions. It combines the impact of the big screen with digital targeting and measurable delivery.
MARKET CONTEXT
The scale of attention.
Research to inform your channel choices.
CTV video completion rate
DoubleVerify · global benchmark · 2023 report
DoubleVerify · Global Insights Report 2023 — opens in a new tabEach figure reflects the stated research period and scope. It does not represent TouchPurple inventory reach or a guaranteed campaign result.
BUILT FOR IMPACT
Big-screen impact. Digital capabilities.
01
BIG SCREEN
Your brand on the largest screen in the home, at the heart of the viewing experience.
02
PREMIUM ENVIRONMENT
Your advertising appears alongside trusted, quality programming.
03
HIGH ATTENTION
Focused viewing moments on the big screen in the living room.
04
DIGITAL TARGETING
Combine television’s impact with digital audience targeting.
05
MEASURABLE
Track campaign performance with digital metrics.
MEASUREMENT
VCR (Video Completion Rate)ViewabilityImpressions
We agree on the right metrics for your campaign objectives, inventory and measurement capabilities.
THE NEXT TOUCHPOINT IS YOURS.
LET’S CREATE
THE NEXT
TOUCHPOINT.
Let’s shape the next touchpoint for your brand.
Let’s talk